Entrepreneurship and Enterprise Creation Essay Example | Topics and Well Written Essays - 2500 words

Entrepreneurship and Enterprise Creation - Essay Example This essay will critical evaluate the entrepreneur and enterprise activities to demonstrate a thorough and practical understanding of the entrepreneurial process. Lacey, born in 1968 in London, had a passion for business from a young age. At an early age, Lacey had a dream to run a business and help companies in all industries to recruit the best personnel required (Phillips and Gully, 2012). Before entrepreneurship, Lacey worked as a business develop manager in Techpartners International Company and INS for five years, and as a sales account manager in Sysdeco UK Limited for five years (Lacey, 2015). With a wealth of experience in IT sales and networking, Lacey can handle almost any challenge posed by the sales and recruitment sectors. Like all businesspeople, Lacey has experienced the ups and downs of entrepreneurship and understands the demands of entrepreneurship. Fortunately, Lacey has very understanding parents who saw such actions as part of an education and did not interfere with the expression of ideas. Together with the business partner, Darren Rosenfeld, the ambitious men started Next Ventures from 2001 and have overcome many chall enges to make it success today (Hemingway, 2013). Lacey’s story is an example of what most entrepreneurs go through when starting entrepreneurship. There are many decisions to make, which are also accompanied by a degree of uncertainty that puts most businesspeople in a dilemma. Some of the main challenges Lacey faced included branding and marketing, delegation, and health and safety (Horn, 2013). Marketing was especially challenging because it was very difficult to convince individuals and organisations that it was worth a try (Solberg, 2013). Based on own experience, Lacey recommends that prospective entrepreneurs join hands with other like-minded individuals to actualise goals and objectives. One can even engage in entrepreneurship as a part-time venture instead of putting all efforts into one business. People